After the summer of 2019, which provided an opportunity to test the seven innovative nautical ideas, the emphasis this year has been placed on communication about these products.
– A radio advertising campaign on the sailing offers for families “Vogue&Vague”: 1671 spots on two regional stations.
– A leaflet promoting the five innovations disseminated to 60,000 people in the region (Tourist Information, professionals, sailing events, etc.).
– A communication campaign aimed at the general public on the Kidiklik website dedicated to children’s outings and family activities (258,000 views) and a page dedicated to promoting products on water and by bike on the France Vélo Tourisme website: https://www.francevelotourisme.com/destinations/pays-de-la-loire-a-velo/bateau-velo
– Three videos, two of which promote sports and health products and one on the Vogue&Vague area of the Vendée Globe village: https://youtu.be/-Z74gi-Qr4I